What Advertisers Think About Local Radio, Podcasting For Radio Dummies – Episode #4
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Radio Ink - Radio's Premier Management and Marketing Magazine
Eric Rhoads - Chairman
Deborah Parenti - Publisher
Ed Ryan - Editor-in-Chief
Brida Connolly - Managing Editor
Adrian Zupp - Reporter
Radio Headlines For Tuesday 9-4-2018
Our thanks to 2018 Radio Ink Radio Wayne Streetfighter finalist Vedra Grant from Beasley Broadcast Group in Charlotte for sharing this advertiser success story with us. Vedra was consistently persistent with a local auto dealer and got the client back on the air. It was a great win for both Vedra and Beasley and a great success story for us to highlight this week. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media). [read more]
(By Bob McCurdy) Bill Duggan, the EVP at the Association of National Advertisers was kind enough to join us at our recent managers meeting. In prep for the meeting, Bill reached out to members of the ANA Media Leadership Committee to get an advertiser POV on local radio, both positive and negative. I've included some of what Bill shared in my column this week. [read more]
Our guests Friday, August 31st were James Marriott, the Head of Podcaster Relations and Operations at Podcast Websites and Jim Collison co-host of Ask The Podcast Coach with podcasting Hall of Famer Dave Jackson. Our podcast is now available on Apple Podcast. [read more]
It's a discussion that's been going on for years, especially in Nashville. And Carrie Underwood recently jumped into that discussion while being interviewed on Elaina Smith on her Women Want to Hear Women podcast, which is now syndicated by Westwood One. [read more]
(By Jeff McHugh) When I was a 20-year-old novice DJ at WMTY-AM in tiny Greenwood, South Carolina, they said, “Never play two female artists back-to-back. It causes tune out.” Of course, that's not true and never was. Surprising superstitions like that still persist in radio. [read more]
United Stations CEO Nick Verbitsky of the latest issue of Radio Ink Magazine. Did you know that Verbitsky and his team have succeeded in the network business not once, but twice? We dig into all the details about how he made that happen, including his time with the great Dick Clark. Also in this issue is our special report: "Radio's Digital Pie: How Big Can it Get?" Our interview with Nick and this special report are only available in print. Become a subscriber today. Coming in October: Radio's Top 30 Managers. [read more]
Ron Robinson - Radio(By Ronald Robinson) “To sell more spots for bigger bucks.” Contrary to popular assertions, this ought not be a stated radio responsibility. Rather, it is an internally motivated, desired outcome. Similarly, “cutting expenses” is not a responsibility. [read more]
Entercom stations have received six South Carolina Broadcasters Association State Television and Radio Awards Awards. The awards were presented at the SCBA’s STAR Awards Ceremony at the Columbia Conference Center in Columbia, SC. [read more]
In Las Vegas, Paul Ihander has been given the role of Program Director for News and Talk Radio 840 AM (KXNT-AM) and Sports Radio 1140 AM (KXST-AM), effective September 4. Prior to joining Entercom, Ihander held the role of APD and News Director for Bonneville Media in Phoenix. [read more]
TalkRadio 1510 WLAC/Nashville has announced the return of award-winning talk radio host Steve Gill as host of the Tennessee Star Gill Report, which broadcasts weekday mornings from 7:30 a.m. to 8 a.m. [read more]
After 12 years with 97.1 The Fan in Columbus Ohio, Jay Taylor is leaving the station. Taylor tells Radio Ink he's leaving at the end of his current agreement and wishes nothing but the best for the staff at The Fan. [read more]
Our thanks to Richard Bouchard, the treasurer of Bouchard Broadcasting, for sharing this classic. Bouchard, who just turned 80, is pictured here at WNRI in Woonsocket, RI has been involved in professional broadcasting since age 17. Send your Blast to [read more]
In 2018, has been publishing advertiser success stories every Monday morning. We've found great local advertisers that are using radio to drive customers to their stores and dollars to their cash registers. We want to publicize your greatest advertiser success story of the year.  [read more]
Are you hearing things about your market? Let us investigate. Radio Ink Magazine is the only 26-year-old trade magazine in the radio industry. That's the result of a lot of trust over those years. Send all news tips in total confidence, and any other station news to Radio Ink Editor Ed Ryan at [read more]
The Federal Communications Commission had always been sensitive to the concept of allowing too much power in the hands of one broadcaster because of the influence one could have over the country. Today the mindset seems to be “If it’s good for business, why not do it, and do it more?” [read more]
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