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| Who’s’ Spending The Most Money?, 15 Weeks For HD |
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| Radio Headlines For Tuesday 7-10-2018
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 Very well, according to Nielsen. The ratings firm says Black and Hispanic consumers make up a third of American radio listeners. And, Nielsen says radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers —
75 million of whom tune in each week. [read more]
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 According to Nielsen, McDonald's was the biggest advertiser on Urban and Rhythmic Radio in both 2016 and 2017, although spending is off by about $1.5 million. That's confirms what Urban One CEO Alfred Liggins has been saying on his quarterly earnings calls. McDonald's spent $12.3 million on Urban radio in 2016 and
that dropped to $10.8 million in 2017. [read more]
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 The Home Depot was radio's biggest advertiser for the 15th week in a row, according to Media Monitors, airing 56,559 commercials on radio stations across the country. GEICO (40,520) and Lowes (35,789) held their 2nd and 3rd positions respectively. Pepsi was 4th with 29,493,
followed by AutoZone, up from 22nd, rounding out the top five with 28,088 spots. [read more]
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 The Washington Post’s Research, Experimentation and Development team has developed a technology called Rhapsocord, which inserts ads automatically into podcasts. According to the website Ad Exchanger, Rhapsocord
automatically identifies pre-roll, midroll and post-roll spots, inserts ads and updates the files. [read more]
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 Boss Life Construction, IJustGotHit.com, and Radio One Houston are teaming up to give members of the Houston community a chance to win a previously existing renovated home. The contest is
open to previous homeowners in Houston who lost a home last year in Hurricane Harvey. [read more]
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 The New York Post is reporting that the five private equity owners of Univision are bracing for a 2019 revenue decline of 4 percent for the Spanish language broadcaster. The paper also says the five PE firms - Madison Dearborn Partners, Providence Equity Partners, TPG Capital, THL Partners and Haim Saban — may also be looking to generate cash by selling assets. [read more]
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 A few days after Bubba The Love Sponge settled his ratings tampering case with Nielsen, the syndicated morning host lost another affiliate. Bubba had been airing on 96 K-ROCK (WXRK) in Fort Myers for 10 years. He's off the station as of this week. K-ROCK is now playing music in the morning and
will announce a new show next week. [read more]
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 Who are Radio's 40 Most Powerful People? Will Bob Pittman still be number one? Who are radio's new power players? Find out July 23 in Radio Ink's biggest issue of the year. 2018 will be the 23rd year for our power list and the only way you'll be able to see who made the list is by subscribing to
Radio Ink Magazine. This list will not be posted online. SUBSCRIBE HERE. [read more]
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 (By Ronald Robinson) I have heard it argued that the staggering dearth of effective, never mind interesting or, gawd forbid, creative advertising being continuously foisted on advertisers and audiences might be cause for some kind of class-action suit. This is unlikely, because, well, guess who has the most expensive lawyers and the deepest war chests for just such a contingency. [read more]
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 The RAB has hired Georgia Beasley (pictured) as its new Professional Development Manager. In addition, Kim Johnson was promoted to the Director of Sales position of the Professional Development team. [read more]
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 Michael Kay, host of The Michael Kay Show on ESPN 98.7FM New York, will be inducted into the New York State Broadcasters Association’s Hall of Fame for 2018. Kay is also the voice of the New York
Yankees and host of CenterStage for the YES network. [read more]
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 Real 92.3’s (KRRL/Los Angeles) nationally-syndicated radio show Big Boy’s Neighborhood will be televised weekdays on FM (Fuse Music). Episodes air the same day as the radio broadcast, beginning Monday, July 30. [read more]
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 Los Angeles Alternative station ALT 98.7 has a new midday host: Tamo Sein. Beginning July 16, Sein will broadcast weekdays from 10 a.m. to 3 p.m. PT, following The Woody Show. [read more]
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 101.5 The Beat and Y100.1 have named Eliseo “Short-E” Cierra
Program Director. Listeners will also hear Short-E on-air weekdays from 2 p.m. to 6 p.m. on The Beat. [read more]
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 Tropikana is the new Music Director for
101.1 WIZF/Cincinnati. She has worked in markets in Oklahoma, Louisiana, Georgia, Missouri, and now returns to Ohio to program The Wiz. [read more]
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 Georgia State University has forged an agreement with 92.9 THE GAME (WZGC-FM) and News & Talk 1380 (WAOK-AM) in Atlanta for the broadcast of all Georgia State University Athletics football, and men’s and women’s basketball games.
The partnership is effective at the start of the 2018-19 season. [read more]
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 Are you hearing things about your market? Let us investigate. Radio Ink Magazine is the only 25-year-old trade magazine in the radio industry. That's the result of a lot of trust over those years. Send all news tips in total confidence, and any other station news to Radio Ink Editor Ed Ryan at edryantheeditor@gmail.com [read more]
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Don't Miss Any News This Afternoon
Make sure you're registered for RBR+TVBR's daily newsletter, which delivers radio and TV business news every afternoon. RBR+TVBR Editor-in-Chief Adam Jacobson is first with the latest headlines from D.C. and Wall Street.
What's new with iHeartMedia? What about Entravision or Entercom? Don't miss a beat: Subscribe HERE to stay informed.
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 In 2018, RadioInk.com has been publishing advertiser success stories every Monday morning. We've found great
local advertisers that are using radio to drive customers to their stores and dollars to their cash registers. We want to publicize your greatest advertiser success story of the year. [read more]
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| Streamline Publishing, Inc. All rights reserved. Radio Ink ® is a registered trademark of Streamline Publishing, Inc. Audio Ink ™ is a trademark of Streamline Publishing, Inc.
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