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Effective Mobile Strategies For The Auto Industry, Hurricane Irma Impacts Florida Ratings
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Radio Ink - Radio's Premier Management and Marketing Magazine
Eric Rhoads - Chairman
Deborah Parenti - Publisher
Ed Ryan - Editor-in-Chief
Brida Connolly - Managing Editor
Adrian Zupp - Reporter
 
Radio Headlines For Thursday 9-28-17
 
Do advertisers really have confidence in how they spend their money? Are they confident they're getting results or are they simply splattering dollars all over the place praying it works. A new study by Advertiser Perceptions presented at Advertising Week in New York City revealed that advertisers don’t entirely trust the data they’re betting their brands on. [read more]
 
 
(By Ansel Olson) Most radio reps have asked variations of the following: “Are you familiar with geo-fencing? Geo-farming?” We are tasked with finding robust, integrated opportunities that marry well with radio campaigns. Mobile geo-fencing and geo-farming have stepped into the spotlight recently. There are few things to remember when selling geo-fencing/geo-farming mobile solutions to your automotive clients. [read more]
 
As Florida continues to clean up following Hurricane Irma, Nielsen has told clients in Miami-Fort Lauderdale and West Palm Beach it will not release data for week four of September, which is when the storm hit. [read more]
 
At Forecast 2018, Jay Abraham will present some of his winning strategies for finding new ways to market radio, maximize its growth, and find new ways to generate revenue. He’ll explain patterns he has identified over the years that limit and restrict business growth, and how most industries only know and use one particular marketing approach. [read more]
 
 
That's the purchase price for three FM radio stations, one in San Diego (KSOQ-FM), one in Los Angeles (KSWD-FM), and one in Wilkes-Barre (WGGI-FM). Educational Media Foundation will pay Entercom $57.75 million for the three stations when the Entercom/CBS merger closes. [read more]
 
On December 18, Radio Ink will release its 6th annual Top Local Sports Talkers in America for 2017. It's been an exciting year in the sports talk format. Mike Francesa has held the #1 spot for all five years this list has been published. Who will be top dog this year? Can anyone knock Mike Francesa out of the top spot? We'll find out in December when Radio Ink's Top Local Sports Talkers in America list is revealed. Make your nomination HERE. [read more]
 
The company has launched a new product called Voice Radio, which is a self-service product that allows stations to build Amazon Alexa skills online in five minutes. XAPP then reviews and tests the skills and submits them to Amazon for certification. XAPP says the process takes about one week until the skill is live. You can check out pricing on the product HERE. [read more]
 
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The Alliance for Women in Media has announced the 2017 honorees for its upcoming Women Who Lead luncheon program. Beasley Media CEO Caroline Beasley and Premiere Networks President Julie Talbot are among the honorees. The event recognizes women who've had a significant impact on the media industry. [read more]
 
BizTalkRadio financial host Ray Lucia is taking his battle with the SEC to the United States Supreme Court, according to The San Diego Reader. Here are the details... [read more]
 
There’s a morning drive change in the offing for Cox’s News 95.5 and AM750 WSB (WSB-AM/WSBB-FM). Starting Monday, October 2, The Von Haessler Doctrine, hosted by Eric Von Haessler, is moving to 9 a.m., and The Herman Cain Show will shift to the 11 a.m. hour. [read more]
 
 
 
The new Spanish Language (Mexican Regional) format will be heard on 93.7 in Phoenix and simulcast on 1230-AM. The station will feature songs from artists such as: Julión Alvarez, Calibre 50, Intocable, Gerardo Ortiz and Vicente Fernandez. [read more]
 
Sun Broadcast Group has expanded its partnership with Envision Networks to include additional affiliate sales support for Sun’s nationally syndicated shows, Little Steven’s Underground Garage and Slacker & Steve. Envision will continue its affiliation support for Sun’s Shazam for Radio platform, a role they’ve been in since 2016. [read more]
 
2018 will be the 43rd year for the Conclave Summer Learning Conference, which will be held July 25-27 at the DoubleTree by Hilton Minneapolis-Park Place. Registration is $199 for a limited time at TheConclave.com. 2018 speakers and panels will be announced soon. [read more]
 
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93Q (WNTQ), “Syracuse’s #1 Hit Music Station,” has been named Syracuse’s Top Radio Station, and 93Q morning personalities Ted Long and Amy Robbins have been chosen as Syracuse’s Favorite Radio Personalities in the Syracuse New Times’ annual Best of Syracuse reader poll. Voting took place August 23-September 12. [read more]
 
iHeartMedia-Charlotte Country station 96.9 The Kat announced Monday an all-star lineup for the Kat 6 Man + Cam Acoustic Jam taking place on Thursday, November 2 at Coyote Joe’s in Charlotte. A portion of the proceeds from the ticket sales will benefit St. Jude Children’s Research Hospital. [read more]
 
It’s called What Really Happened? and is produced by Seven Bucks Productions, co-founded by Dany Garcia and Dwayne Johnson, together with Cadence13, a creator of premium, on-demand audio entertainment. The show will be hosted and co-produced by award-winning filmmaker and documentarian, Andrew Jenks. [read more]
 
Does your company or station have a news item you'd like us to run in our morning headlines? Do you have a news tip we need to investigate? Is someone being promoted at your station you'd like to recognize? Send all the details to Radio Ink Editor Ed Ryan at edryantheeditor@gmail.com [read more]
 
 
 
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