|
| Does Marketing Work?, Salespeople: How Do You Stand Out? |
|
|
|
|
|
|
|
|
| Radio Headlines For Thursday 12-7-2017 |
|
|
|
 (By Eric Rhoads) Facts are powerful. The facts about radio are powerful, which is why David Field’s advertising campaign promoting radio (and not Entercom) is smart. Though we have had decades of the “Let’s use radio to sell radio” mentality, the cold hard fact is the people radio needs to reach may not be regular radio listeners. Plus, somehow it’s always sounded like begging … like things must not be going well if we have to say it on our own stations. Sorry. [read more] |
|
|
|
|
|
 (By Wayne Ens) An article in the latest Radio Ink posed the question, “Can David Fields pro-radio marketing campaign drive more local radio revenue?” The question was posed on the heels of the recent BIA Kelsey forecast predicting a decline in local radio revenues in 2018. [read more] |
|
|
|
 Kelly Greeley (pictured here with Kelsea Ballerini) is an Account Executive for Neuhoff Media in Springfield, IL. She's been selling radio for 27 years. Kelly has found a very cool way to stand out amongst the many salespeople she has to compete with in her market. Are your salespeople as creative as Kelly Greeley? Check out what she's doing. [read more] |
|
|
|
 Beginning in 2018, RadioInk.com will be publishing weekly advertiser success stories. Advertisers that use radio to drive customers to their stores and dollars to their cash registers. We need your help. Here are all the details... [read more] |
|
|
|
|
|
 Leonard Lopate and Jonathan Schwartz have been put on leave pending investigations into allegations of inappropriate conduct. Details of any allegations were not made public. On the WNYC website, New York Public Radio CEO Laura Walker said the station "takes these kinds of allegations very seriously and is reviewing these matters promptly." [read more] |
|
|
|
 Brindley Marshall and Robenson Thermitus were given 10 days to respond to the FCC about why they were operating illegal radio stations out of their homes. Marshall is accused of operating a pirate station at 97.7 FM and Thermitus was caught operating at 98.7. Read the Marshall notice HERE and the Thermitus notice HERE. [read more] |
|
|
|
 Radio Ink is now accepting nominations for The Best Country Program Directors in America. In 2018, Radio Ink's Best Country PDs will be honored at a special music event during the Country Radio Seminar Monday night, February 5, in Nashville. Make your nomination HERE. Your deadline to nominate is January 5. [read more] |
|
|
|
|
|
 Angelo Cataldi has renewed his contract as morning host at Entercom's SportsRadio 94WIP in Philadelphia. He's been hosting mornings on the station for 27 years and has been near the top of Radio Ink's Best Local Sports Talkers in America list since it was created six years ago. (Our 2017 list comes out December 18.) [read more] |
|
|
|
 2017 marks the 50th anniversary of The Osgood File, hosted by esteemed broadcast journalist and radio icon Charles Osgood. Fresh off receiving a Lifetime Achievement Emmy Award from the National Academy of Television Arts & Sciences, Osgood saluted the milestone by signing an extension to continue broadcasting The Osgood File. [read more] |
|
|
|
 Reid, a Richmond native, will be the new morning show host of News Radio 1140 WRVA, on air weekdays from 5:30 a.m. to 10 a.m. EST, and featuring local on-air and nationally syndicated personalities dedicated to the Richmond community. [read more] |
|
|
|
|
|
|
 Radio Ink loves to brag about radio stations doing great things around the holidays. Are you helping the community with a toy drive? Is your team hosting a radiothon? Are you collecting food for the local food bank? We want the details and the pictures and we promise you we will show the world how awesome you are. Send everything you have to edryantheeditor@gmail.com. [read more] |
|
|
|
 News Radio 1200 WOAI in San Antonio raised the windfall with its annual radiothon and silent auction. Proceeds will benefit the Elf Louise Christmas Project, a local non-profit organization that purchases and delivers toys during the holiday season for Bexar County's less fortunate children. [read more] |
|
|
|
 Entercom Chicago’s WBBM Newsradio (780AM, 105.9FM) is proud to announce its 22nd annual Good Neighbor Radiothon, benefitting the Salvation Army and its Bed and Bread Club. WBBM News Anchor Pat Cassidy will host the live broadcast on Friday, December 8, starting at 5 a.m. CT. [read more] |
|
|
|
|
|
 WDRV Chicago hosts Sherman and Tingle held their 2nd annual fundraiser called, Operation: Santa PAWS, and collected $10,300 dollars in pet supplies and donations. The station partnered with PAWS Chicago -- an organization that builds no-kill communities. More than 8,000 homeless pets die each year on the streets or when placed in shelters. [read more] |
|
|
|
 The Seattle station teamed up with King 5, Saturday, for the kickoff of the 17th annual Home Team Harvest campaign benefitting Northwest Harvest. With a goal of five million meals for families in need of food assistance in the Puget Sound area, on the first day alone enough food was collected for an incredible 4,156,321 meals. [read more] |
|
|
|
 On November 30, Dr. Ronald Hoffman’s Intelligent Medicine podcast logged its five millionth download. His nationally syndicated radio show continues to be one of the top health/medical radio programs in the country, airing on more than 120 stations. [read more] |
|
|
|
 Are you hearing things about your market? Let us investigate. Radio Ink Magazine is the only 25-year-old trade magazine in the radio industry. That's the result of a lot of trust over those years. Send all news tips in total confidence, and any other station news to Radio Ink Editor Ed Ryan at edryantheeditor@gmail.com [read more] |
|
|
|
 This is Kevin McGuire around 1974 when he worked for a radio station that was piped through cable TV (call letters were not required by the FCC). Comax-Telcom was the company that gave the station its own cable channel to broadcast a Top 40 format in the Buffalo area. This is the picture the station posted on that channel as Kevin did his show. McGuire is now retired and living in Florida and can be reached at kevinmcg2413@gmail.com. [read more] |
|
|
|
|
|
| Streamline Publishing, Inc. All rights reserved. Radio Ink ® is a registered trademark of Streamline Publishing, Inc. Audio Ink ™ is a trademark of Streamline Publishing, Inc. |
|
|
|
