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Pulling People Into Downtown Vegas…With Radio, “So What?”
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Radio Ink - Radio's Premier Management and Marketing Magazine
Eric Rhoads - Chairman
Deborah Parenti - Publisher
Ed Ryan - Editor-in-Chief
Brida Connolly - Managing Editor
Adrian Zupp - Reporter
 
Radio Headlines For Monday 2-5-2018
 
2016CountryPDsYou’ll see a lot of familiar faces on this list. There isn’t a lot of turnover in this group, which is one of the reasons the relationships with the record labels in Nashville and their artists has been so strong for so long. Not to mention the skills these individuals possess to make their stations the best in a format loved across the country, even with so much competition. [read more]
 
 
Our thanks to Lotus Broadcasting Las Vegas Account Executive Mary McDonald for bringing us this Advertiser Success Story. Paul McGuire is the Chief Marketing Office for The Freemont Street Experience in downtown Las Vegas. Downtown Las Vegas is in a big battle to provide exciting entertainment with all that's available to vacationers and the locals on The Las Vegas Strip. And to get his job done successfully McGuire uses the Power of Radio. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media). [read more]
 
(By Bob McCurdy) The three key principles in media planning are “impact,” “targeting,” and “presence.” Keeping the “So what and why should I care?” line in mind when crafting copy addresses two of them: impact and presence. [read more]
 
(By Jeff McHugh) Busy media talent are dividing their time between on-air, social media, blog pages, website content, events, station concerts, and podcasts. Is it all worth it? Consider which of those tasks are winners and which are losers by figuring out your return on investment. [read more]
 
 
radios-african-american-future-leadersOur Future African American Leaders in Radio list includes radio employees from every aspect of the business. It includes experienced pros and young talent who all have one thing in common: they are making a lot of noise in the radio industry with their passion and determination to be the best. Make your nomination HERE. DEADLINE IS FEBRUARY 12 AT 5PM. [read more]
 
Cox Media Group has named Tim Clarke to the newly created role of VP of Audience and Content. He will set the overarching content strategy for radio. CMG’s VP of Programming, Steve Smith, will continue to oversee CMG format leaders and work directly on radio programming. [read more]
 
In 2018 RadioInk.com will be publishing weekly advertiser success stories. Advertisers that use radio to drive customers to their stores and dollars to their cash registers. We need your help. Here are all the details... [read more]
 
 
Wayne “Big D” Danielson has been named Program Director for 95.5 The Bull, “Las Vegas’ NEW Country Leader.” Danielson will work closely with on-air personalities and sales to oversee the station brand’s on-air and digital programming, as well as local events and partnerships. [read more]
 
William “Will” Althoff has been named afternoon drive host and Music Director for 104.3 The Shark (WSFS-FM), “South Florida’s Alternative.” The new show will air weekdays from 3 p.m. to 7 p.m. and Saturdays from 6 p.m. to 9 p.m. Althoff takes over the afternoon drive from Zach McHugh. [read more]
 
ABC News Radio is once again offering the 30-part series Tax Tips, hosted by ABC News Correspondents Scott Goldberg and Daria Albinger. These widely popular features are offered in thirty :30 and thirty :60 versions of the features. [read more]
 
 
 
KBEAR 104.1 raised $83,201 for St. Jude Children's Research Hospital, January 25-26. KBEAR, along with Continental Auto Group, the 176th Wing Alaska Air National Guard, and numerous community volunteers hosted Country Cares for St. Jude Kids Radiothon. [read more]
 
Radio Ink is once again on the hunt for the best radio facilities in America. We will feature radio's best newly built studios in our March 19 issue. It's a great way to recognize the hard work your engineering team, and others, put in to construct radio's state-of-the-art workplaces. If you've built new studios send all the details to edryantheeditor@gmail.com. Deadline is 2/10. [read more]
 
Are you hearing things about your market? Let us investigate. Radio Ink Magazine is the only 25-year-old trade magazine in the radio industry. That's the result of a lot of trust over those years. Send all news tips in total confidence, and any other station news to Radio Ink Editor Ed Ryan at edryantheeditor@gmail.com [read more]
 
 
 
The Radio Ink Hispanic Radio Conference brings together leaders in the Hispanic radio community and experts in Hispanic advertising and media for an overview of opportunities and strategies within this rapidly transforming sector. The 2018 conference will be held March 13-14 in Miami. Look at our agenda HERE. Register HERE. [read more]
 
 
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