How This New York Chain Thrives With Radio, Podcasting For Radio Dummies…Episode #1
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Radio Ink - Radio's Premier Management and Marketing Magazine
Eric Rhoads - Chairman
Deborah Parenti - Publisher
Ed Ryan - Editor-in-Chief
Brida Connolly - Managing Editor
Adrian Zupp - Reporter
Radio Headlines For Monday 8-20-2018
The New York Times has a lengthy piece on how successful sports talk radio has become for local advertisers, despite the fact that the format might not be the top rated station in a market. The article begins with a success story from the Goldberg law firm which uses Seattle station KFXX-AM to reach men. The station was ranked 21st in June. [read more]
Our thanks to Pete Cloutier and the team at Regional Radio in upstate New York for introducing us to Bob Kellogg who runs 15 New York locations of Warren Tire Service, which was  was created in 1983. Kellogg took over running the business after serving in the Navy for 14 years. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media). [read more]
Episode #1 of Podcasting For Radio Dummies is in the can. Thank you to Tina Nole and DJ Klyph for sharing their podcasting secrets. Please give a listen and let us know what you think.  [read more]
Wisconsin sports talker Bill Michaels was hit by lightning last Thursday in Eau Claire while hosting his show from a golf club. Michaels told the Milwaukee Journal Sentinel he was sitting at a metal-mesh table when he was hit. [read more]
VSiN, a network dedicated to delivering daily information about sports gambling, has signed an agreement with Beasley’s WBZ-FM 98.5 The Sports Hub. WBZ will run VSiN updates covering how the sports betting markets are reacting to Boston’s sports teams. [read more]
Midday host of JVC’s “Your Island Live”, Tom Schiliro was prepping for his show last week when he had an interesting call on his cell phone. He said the phone rang and the caller ID said “White House.” [read more]
(by Bob McCurdy) A friend in Sioux Falls forwarded an article from WARC (World Advertising Research Center) last week titled, Video Impact: The Value of Mass Marketing Compared to Targeting, which detailed an in-depth study conducted by SevenOne Media, one of Europe’s leading sales organizations for audiovisual media. The goal was to determine if dollar-for-dollar, “targeting” or “broadcasting” generated more revenue. [read more]
(by Randy Lane) Ten years ago, someone could call and ask me to help them find talent for their show. Immediately, I could think of several people or shows to recommend. This is not the case any longer. [read more]
Entercom and the NFL's Houston Texans have agreed to extend their current partnership which means SportsRadio 610 (KILT-AM) and 100.3 The Bull (KILT-FM) in Houston will continue to carry all Texans games. Plus, Mega 101 FM (KLOL-FM) in Houston will broadcast all games in Spanish. The new multi-year extension runs through the 2027 season. [read more]
Beasley has promoted Pete Forester to Director of Sales at WMGQ-FM and WCTC-AM in New Jersey. Over the past fourteen years, Pete has served as the National Sales Manager for the company’s New Jersey-based radio properties. [read more]
Cumulus Nashville is bringing Clay Travis back to WGFX/104.5 The Zone in Nashville to cover pre-mornings 5A-6A. Travis got his start in radio as co-host of the popular 3HL on WGFX in 2010. The program will lead into The Wake Up Zone, which airs weekdays from 6A-10A.  [read more]
WRRM-FM/WARM 98.5 will be waking up Cincinnati listeners in a new way starting Monday when "The WARM Morning Show with Jim and Amanda” debuts. The program features Co-Hosts Jim Day, top-rated WRRM personality and morning show producer, and Amanda Orlando, who joins WARM 98.5 from sister station WNNF-FM/NASH FM 94.1 in Cincinnati, where she was Midday Host and APD.  [read more]
Adams Radio Group has moved heritage Classic Rock “BIG Classic Rock” to a new frequency in Salisbury-Ocean City. The station is now simulcasting Classic Rock on 25,000 watt 107.7. The station will continue to broadcast on the original frequency, 98.5, while listeners migrate to 107.7. [read more]
Are you hearing things about your market? Let us investigate. Radio Ink Magazine is the only 25-year-old trade magazine in the radio industry. That's the result of a lot of trust over those years. Send all news tips in total confidence, and any other station news to Radio Ink Editor Ed Ryan at [read more]
Weaving an AI strategy successfully into your radio operation takes skill. Full mastery can come with advanced learning, and a free webinar in August accomplishes that with top-level knowledge and insights from Veritone. It’s broadcast media education at no cost, allowing executives, sales leaders, and AEs to gain a deeper understanding of AI. CLICK HERE. [read more]
This picture from 1952 is Al Sanders, founder of Ambassador Advertising Agency, who participated in the annual “Old Spanish Days” Fiesta Parade in Santa Barbara, California—on horseback!  Pioneers of Christian radio, Al and his wife Margaret celebrated 70 years of marriage on June 25. Send your Blast to [read more]
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