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4 Elements Of Emotionally Engaging Commercials, Will You Survive Or Thrive This Year?
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Radio Ink - Radio's Premier Management and Marketing Magazine
Eric Rhoads - Chairman
Deborah Parenti - Publisher
Ed Ryan - Editor-in-Chief
Brida Connolly - Managing Editor
Adrian Zupp - Reporter
 
Radio Headlines For Tuesday 01-22-19
 
NAB President and CEO Gordon Smith is on the cover of the current issue of Radio Ink Magazine. Smith is the 2019 Radio Executive of The Year. In our interview we asked Smith about the controversial subject of deregulation. Here's an excerpt from that interview. [read more]
 
 
Spike Santee - Radio(By Spike Santee) You’re telling the customer about your business. The story is from your point of view. They're is waiting to hear, “What’s in it for me?” To help you create a better message, here are the Four Key Elements of an Emotionally Engaging Commercial.  [read more]
 
(By Lisa Thal) The holidays are over, and the new year has arrived. This can be a very stressful time for many of us. For those who are building on the prior year of success, congratulations! For those who fell short of expectations last year, I hope this article helps you build a successful 2019! [read more]
 
(By Jonathan Green) I was made for a career in radio. It just clicked for me. I am now 74.5 and comfortably retired and finally in a warm climate. I don’t listen to radio anymore. I look back at the industry’s transitions over 40 years and lament its path. Here's what I mean... [read more]
 
 
According to several reports out Monday, Spotify is close to launching an in-car music streamer. The Financial Times says the $100 device would connect via Bluetooth to existing car stereo systems and include voice commands. [read more]
 
Thanks to Dyana Williams for sharing her 1974 photo from WHUR-FM in Washington DC. Today Dyana travels the country coaching celebrities and co-hosts Soulful Sunday on Radio One’s 100.3 WRNB-FM in Philadelphia, where she's been since 2006. Dyana has been on the air since 1973. Reach Dyana at dyanawilliams@radio-one.com . Send your Blast to edryantheeditor@gmail.com. [read more]
 
Mike Juliano has joined Townsquare Media as Market President and Chief Revenue Officer of its Rockford, IL, team. He will report to Senior Vice President, Local Media, Rob Williams.  [read more]
 
 
Conservative iHeart talker Jesse Kelly is standing his ground after a tweet received some backlash on social media. Kelly was attending his son's Lego robotics tournament when he fired this tweet: "you've never seen this many depressed father's in one place." [read more]
 
In six weeks, Barrett Sports Media will bring the 2019 BSM Summit to The Grammy Museum in Los Angeles. Sports Talk radio icon Jim Rome will appear at this year's summit. Rome will join BSM President Jason Barrett on stage for an in-depth conversation on the state of sports radio. [read more]
 
Tomorrow night “Nightline” will air a special preview of the documentary and ABC Radio will launch a six-part podcast called "The Dropout." The show tells the story of Elizabeth Holmes and her technology company Theranos [read more]
 
 
A new six part podcast called Forgotten Prison launches this week. The new show was created in collaboration between KNKX.org and Washington State History Museum and will also be airing on KNKX in Seattle starting Tuesday. [read more]
 
For the fourth straight year, Westwood One News has won the prestigious Golden Mike award in the only network radio category: “Best News Reporting.” The award was presented Saturday, January 19, in Los Angeles. [read more]
 
Salem Media Group has been recognized for the third time as one of the Best and Brightest Companies to Work For in the country, and also for the third time, the Nation’s Best and Brightest in Wellness. [read more]
 
 
The streaming app is getting ready to enable a block feature to mute artists listeners don’t want to listen to. According to The Verge, after rejecting the feature back in 2017, the company is now testing the “don’t play this artist” feature. [read more]
 
Are you hearing things about your market? Let us investigate. Radio Ink Magazine is the only 27-year-old trade magazine in the radio industry. That's the result of a lot of trust over those years. Send all news tips in total confidence, and any other station news to Radio Ink Editor Ed Ryan at edryantheeditor@gmail.com [read more]
 
 
 
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