Share
 
Digital Has Another Record Quarter, Overall, Ad Revenue Will Be Up Slightly In 2017
Not seeing images in Outlook? Click here for instructio­ns to turn images ON or view HTML version.
 
 
Radio Ink - Radio's Premier Management and Marketing Magazine
Eric Rhoads - Chairman
Deborah Parenti - Publisher
Ed Ryan - Editor-in-Chief
Brida Connolly - Managing Editor
Adrian Zupp - Reporter
 
Radio Headlines For Thursday 6-15-2017
 
Money graphicWe'll see if this prediction from Magna actually materializes at the end of the year, however, Magna is predicting that due to decreased demand from a variety of ad categories, radio ad revenue will decline 4.4% this year. So what were those categories? [read more]
 
 
According to the Internet Advertising Bureau, the first quarter of 2017 was the highest Q1 ever for digital advertising in the U.S., reaching $19.6 billion. That's an increase of 23%, or $3.7 billion, over Q1 2016. It's also the second-highest quarter of all time, following the 4th quarter of 2016, which was $21.6 billion. [read more]
 
More from the Magna report which says U.S advertising revenue will grow 1.6% ($3 billion) to $185 billion this year. Ad sales growth of 1.6% would be the lowest increase since the recession of 2008-2009, and it's a significant slowdown from 2016’s record growth of 7.7%. [read more]
 
And this factoid from the Magna report will come as no surprise to our readers. Despite the fact that we've heard recent complaints about advertisers not getting results or that their ads aren't being heard or seen, digital ad spending continues to explode. In the U.S., digital media ad sales will increase 14%, by more than $10 billion in 2017, to $83 billion. [read more]
 
 
The Southern California Broadcasters Association and Nielsen have released a study of vehicle buyers in L.A. and San Diego. The two companies are promoting the study hoping to arm radio sellers with more data and help them close more sales. It includes those in the market to purchase a vehicle and those undecided, and details how radio reaches those consumers better than TV. [read more]
 
The deal between the two companies was announced Wednesday. Westwood One will use Nielsen's advanced data management platform to help advertisers make better buying decisions, aimed more at the customers they're looking for. Here's how this works... [read more]
 
Who are the "best of the best" at your station? And isn't it time to honor them? Isn't it time to congratulate the sales rep who just brought in that shiny new account? The interactive seller who scored new revenue for your station with a digital platform campaign? Or the manager who always has an idea, an encouraging word, and inside support for every player on staff? RADIO WAYNE NOMINATIONS CLOSE JUNE 19. [read more]
 
RCS
 
This time the Enforcement Bureau sends a notice to Winston Tulloch in Paterson, New Jersey, for operating an illegal station at 90.9 from his home. Tulloch has 10 days to respond to the Commission with proof that he is authorized to operate the station, which, of course, he is not. [read more]
 
The stations are KKSS-FM, KIOT-FM, KJFA-FM, and KKRG-FM, and in order to comply with FCC ownership rules, AGM will sell KAGM-FM to VCY America, KDLW-FM to BB Broadcasting, KJFA-FM to Vanguard Media, and donate KHFM-FM to KHFM Community Partners, which will convert the broadcasting license to non-commercial. [read more]
 
President Trump intends to nominate Democrat Jessica Rosenworcel to return to the Federal Communications Commission after her term lapsed at the end of last year. She would need to be confirmed by the Senate. Rosenworcel's first five-year term expired in May 2016 but she stayed on until the end of the year. [read more]
 
 
Rick Lewis and Tyler Polumbus have joined the Denver Broncos broadcast team on the Bronco’s flagship station, KOA NewsRadio 850 AM & 94.1 FM. Lewis will serve as color analyst and Polumbus will serve as sideline reporter. Both will contribute to the pregame and postgame shows, as well as weekday coverage of the team. [read more]
 
Alison Smith, SVP of Operations, Distribution and Administration, has been promoted to EVP, Distribution, Publisher Relations & Administration Services; and Mike Steinberg, SVP of Licensing, has been upped to EVP, Creative & Licensing. [read more]
 
Does your company or station have a news item you'd like us to run in our morning headlines? Do you have a news tip we need to investigate? Is someone being promoted at your station you'd like to recognize? Send all the details to Radio Ink Editor Ed Ryan at edryantheeditor@gmail.com [read more]
 
 
Thanks to Greg Merrill of Media Services Group for sending in this classic of himself from 1974 at KBLW-AM in Logan, Utah. The station was locally owned by a family at the time. We'd love to see your classic photo. Send us YOUR classic photo to edryantheeditor@gmail.com [read more]
 
That question will be answered on July 24 when Radio Ink releases its biggest, most popular issue of the year. Can iHeartMedia's Bob Pittman hold on to the number one spot? What about Cumulus CEO Mary Berner? After two years running the show, how will she rank? And, Entercom's David Field and Beasley's Caroline Beasley had an outstanding year. What will that do to their 2017 rank? Who got bumped and who joins the list for the first time? We'll all find out July 24. [read more]
 
 
 
 
 
Streamline Publishing­, Inc. All rights reserved. Radio Ink ® is a registered trademark of Streamline Publishing­, Inc. Audio Ink ™ is a trademark of Streamline Publishing­, Inc.
 


Sent to: [YOUREMAIL]

Unsubscribe

Streamline Publishing Inc., 331 SE Mizner Blvd., Boca Raton, FL 33432, United States
Email Marketing by ActiveCampaign