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This Doctor’s Business is Thriving Thanks to Radio, Do You Have an Advertiser Success Story?
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Radio Ink - Radio's Premier Management and Marketing Magazine
Eric Rhoads - Chairman
Deborah Parenti - Publisher
Ed Ryan - Editor-in-Chief
Brida Connolly - Managing Editor
Adrian Zupp - Reporter
 
Radio Headlines For Monday 7-16-2018
 
John Garziglia - Radio(By John Garziglia) With a further relaxation of radio ownership rules, an existing local broadcaster will be put into the position of either being bought out by a large radio group, or watching as its competition is bought out and then competing against a national group that owns all of the other radio stations in the market. Unfettered ownership may help large radio groups compete with Google and Facebook, but to the extent smaller broadcasters do not sell out, it will decimate them. [read more]
 
 
Our thanks to Rod Shwartz for introducing us to Dr. James DeVleming, an optometrist in Pullman, WA. DeVleming has been doing a series of informational features called "Ask Dr. DeVleming" on a daily basis for over 20 years now. Those features have helped DeVleming establish himself as the eye care authority in town. As you can hear in this sample, he rarely says "Come see me." His approach to marketing is to: "Talk to your eye care professional," a very counter-intuitive, and effective, way to advertise. Our weekly advertiser success stories are sponsored by Sun & Fun Media. [read more]
 
In 2018, RadioInk.com has been publishing advertiser success stories every Monday morning. We've found great local advertisers that are using radio to drive customers to their stores and dollars to their cash registers. We want to publicize your greatest advertiser success story of the year.  [read more]
 
(By Bob McCurdy) I was speaking last week with a client whom I had not previously met, and right after the introduction pleasantries, her first question was, “OK, so tell me something I don’t know.” We ended up having a productive conversation and I believe, at the end, she bought into the fact that she was not speaking with a chipmunk. [read more]
 
 
(By Randy Lane) I was a new PD at Q101 in Chicago in the early ‘80s when I noticed a strange phenomenon. At 3 p.m. all of the radios in the offices switched over to (competitor) WLS-FM to hear Steve and Garry. What was going on with Steve Dahl and Garry Meir to attract so much attention? [read more]
 
Federal judges in Los Angeles and New York have ruled that Ed Stolz, owner of KFRH-FM, KREV-FM, and KRCK-FM in California, must pay ASCAP $1.5 million in license fees, costs, attorneys’ fees and statutory damages. ASCAP says Stolz failed to pay ASCAP license fees over several years. [read more]
 
The third annual Hubbard Radio Talent Institute starts this afternoon at Central Washington University with Hubbard CEO Ginny Morris taking the opening session. “Compelling and relatable on-air talent is what separates local radio from all other audio entertainment services. Our investment in the National Radio Talent System at Central Washington University is an extension of Hubbard Radio’s commitment to do our part to nurture and grow the talent pipeline for the industry." [read more]
 
 
Who are Radio's 40 Most Powerful People? Will Bob Pittman still be number one? Who are radio's new power players? Find out July 23 in Radio Ink's biggest issue of the year. 2018 will be the 23rd year for our power list and the only way you'll be able to see who made the list is by subscribing to Radio Ink Magazine. This list will not be posted online. SUBSCRIBE HERE. [read more]
 
ESPN New York 98.7FM has reached multiyear contract extensions with local radio icons Michael Kay and Don La Greca to continue as host and co-host of the weekday afternoon drive show The Michael Kay Show (3-7 p.m.). They will continue to work alongside Peter Rosenberg. [read more]
 
Ron Robinson - Radio(By Ronald Robinson) Sometimes, especially when the whining from radio’s ownership and management cranks up an extra 10 dB while taking on the tonality of a horse dentist’s drill, radio’s workforce gets ever more agitated and twitchy. Some are slipping fast, going berserk on occasion — without notice. [read more]
 
 
 
(By Mark Ramsey) The Star Wars spinoff Solo: A Star Wars Story was a disappointment in terms of ticket sales — but why? Was it Star Wars fatigue that was to blame, or Disney’s mistakes? Tom Asacker and Mark Ramsey dive right in and discuss. [read more]
 
Are you hearing things about your market? Let us investigate. Radio Ink Magazine is the only 25-year-old trade magazine in the radio industry. That's the result of a lot of trust over those years. Send all news tips in total confidence, and any other station news to Radio Ink Editor Ed Ryan at edryantheeditor@gmail.com [read more]
 
Our thanks to our friend Tim Hattrick for sharing this classic from his collection. Tim says the photo is from around 1981 or 1982 at KZZP in Phoenix. Under the hat is one of Tim's radio heroes, Jonathan Brandmeier. Send your Blast to edryantheeditor@gmail.com. [read more]
 
 
 
 
 
 
 
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