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Why Do You Run Commercials That Won’t Work?, Can A Live & Local Standalone Succeed?
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Radio Ink - Radio's Premier Management and Marketing Magazine
Eric Rhoads - Chairman
Deborah Parenti - Publisher
Ed Ryan - Editor-in-Chief
Brida Connolly - Managing Editor
Adrian Zupp - Reporter
 
Radio Headlines For Friday 6-9-2017
 
iHeartMedia CEO Bob Pittman has said from day one that music curation is more of an audio feature than a profitable business. And, Pandora appears to be heading in that direction if the recent reports are true and the company becomes part of SiriusXM or sold off to some other company. We should find out soon enough. [read more]
 
 
(By Michael Dudding) What am I missing? Do percentages mean more than dollar figures? I'm talking about commercials that offer discount percentages versus dollar savings. I believe copy writers restrict sales by using "save X percentage" instead of "saving X dollars." [read more]
 
Buddy Shula hopes so and he's banking on it. He recently purchased WECK AM/FM in Buffalo, which is now known as “Buffalo’s Very Own.” Shula's goal: To be a model for the industry in getting back to localism and generating revenue that can be attained through a locally focused strategy. [read more]
 
(By Georgia Beasley) One of the harshest critiques I receive regarding Millennials is our lack of focus. I can’t deny having my fair share of “squirrel” moments, but as I begin to explore this concept more deeply, I admit that I’ve already tweeted, posted a video to my Snapchat, refreshed my work email, refreshed my personal email, texted my mom, and loved 12 pictures on Instagram. [read more]
 
 
That's what the FCC says after a complaint was filed for an unlicensed signal at 104.5-FM in Brooklyn. Agents found the pirate at 53 Sea Lounge Bar & Restaurant in Mount Vernon, NY. The owner, George Brown, was found to be operating the station and given 10 days to explain to the government why he's operating an unlicensed operation. Read the FCC notice HERE. [read more]
 
Who are the "best of the best" at your station? And isn't it time to honor them? Isn't it time to congratulate the sales rep who just brought in that shiny new account? The interactive seller who scored new revenue for your station with a digital platform campaign? Or the manager who always has an idea, an encouraging word, and inside support for every player on staff? [read more]
 
Two more members of the House of Representatives have joined as cosponsors of a resolution that opposes any new performance fee, tax or royalty on radio. The Local Radio Freedom Act now has 187 cosponsors in the House and 22 in the Senate. The latest to sign on in the House are Reps. Jeff Duncan of South Carolina and New Jersey's Donald Norcross. [read more]
 
RCS
 
Detroit’s 97.1 The Ticket (WXYT-FM) is adding Motor City native Heather Park to the Jamie and Stoney Show as co-host. Her first day will be June 12. The show airs weekdays from 6-10 a.m. Park is the in-park host at Comerica Park for the Detroit Tigers, and the past host of Detroit Sports News on WWJ-TV. She is currently hosting Michigan Golf Weekly for the television station. [read more]
 
The company is bringing Aaron Trimmer to the Arizona capital to be Program Director for 550 KYFI (News), Fox Sports 910 Phoenix, and KYFI 2 (Talk), effective July 5. Trimmer will work closely with on-air personalities and sales to oversee the station brands’ on-air and digital news programming, as well as local events and partnerships. [read more]
 
Eagle Communications Hutchinson, KS, has decided James is the man for the job and he'll assume the role for KWBW-AM/FM, KHUT-FM Country 102.9, KHMY-FM My 93.1, and all digital content, including HutchPost.com. He will also continue as morning host on KHUT-FM, a position he has held since he joined the company on March 1. [read more]
 
 
A seasoned affiliate sales professional, Maria Musaitef joins the team as its new Affiliate Relations Specialist, coming to the company from Envisage Radio Group in Los Angeles, where she was VP Affiliate Sales and Marketing. Previously, Musaitef was Advertising Sales Account Executive for Clear Channel/iHeart Radio in LA. [read more]
 
That's the new podcast named after the annual thought leadership symposium led by Natalia Brzezinski, focusing on the relationship between humanity and technology. Brzezinski will be joined by Rebecca Jarvis, ABC News Chief Business, Technology and Economics Correspondent, as they co-host a special series of eight Brilliant Minds podcasts. [read more]
 
WDHA-FM and WCTC-AM took top honors in two categories at the annual New Jersey Ad Club Jersey Awards, on June 7. WDHA-FM won “Best Radio Spot” for Oink and Moo BBQ. WCTC-AM won “Best Podcast” for The State Theatre. [read more]
 
 
Westwood One’s annual 4-hour Independence Day special will feature country royalty this year in the form of Faith Hill and Tim McGraw. Celebrate the USA sees the CMA, ACM, and GRAMMY-winners joining an A-list of stars, including Kenny Chesney, Luke Bryan, Florida Georgia Line, Jason Aldean, Carrie Underwood, Keith Urban, and Kelsea Ballerini. [read more]
 
That question will be answered on July 24 when Radio Ink releases its biggest, most popular issue of the year. Can iHeartMedia's Bob Pittman hold on to the number one spot? What about Cumulus CEO Mary Berner? After two years running the show, how will she rank? And, Entercom's David Field and Beasley's Caroline Beasley had an outstanding year. What will that do to their 2017 rank? Who got bumped and who joins the list for the first time? We'll all find out July 24. [read more]
 
Does your company or station have a news item you'd like us to run in our morning headlines? Do you have a news tip we need to investigate? Is someone being promoted at your station you'd like to recognize? Send all the details to Radio Ink Editor Ed Ryan at edryantheeditor@gmail.com [read more]
 
Thanks to Greg Merrill of Media Services Group for sending in this classic of himself from 1974 at KBLW-AM in Logan, Utah. The station was locally owned by a family at the time. We'd love to see your classic photo. Send us YOUR classic photo to edryantheeditor@gmail.com [read more]
 
Heather Monahan is the Chief Revenue Officer for The Beasley Media Group. Her main responsibility is increasing revenue. Period. She's been Beasley's CRO since January 2015 -- overseeing all sales of the company's core radio, digital, and non-traditional revenue opportunities. [read more]
 
 
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