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| Our Free Webinar Is Tomorrow, We All Must Get On The Same Analytics Page |
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| Radio Headlines For Monday 10-29-18 |
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 Our thanks to Grant Holthusen from Entercom Minneapolis for bringing us this weeks advertiser success story. Grant tells us about how he, and very creative endorsements on WCCO, helped The Canopy Group grow their insurance business in Minneapolis. Here's exactly how he did it. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media) [read more] |
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 At the 2018 Radio Show in Orlando, attribution was the topic that had attendees talking. While top executives detailed the importance of attribution, data, and analytics for radio to remain relevant to advertisers, Veritone announced the release of its new AI-driven media attribution tool that tracks the efficacy of advertising in broadcast radio. [read more] |
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 (By Bob McCurdy) Several weeks ago I wrote a blog about a chance meeting I had with an agency CEO and our subsequent discussion regarding radio accountability and analytics. I had a follow-up meeting with this individual and his team along with my attribution provider, Analytic Owl, late last week. It was spirited and productive on a number of different levels. [read more] |
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 (By Spike Santee) The process of building top-of-mind awareness is more important now than ever before. With the proliferation of voice-enabled search with Alexa, Siri, and others, the screen and keyboard play a smaller role in the process. The user’s eyes are on the road, or elsewhere, not on the device. The user will ask for the brand by name. [read more] |
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 (By Randy Lane) What causes top radio shows to fall into decline after years of rating dominance? The combination of complacency and new competition is almost always the two-pronged reason. The mindset is typically, “Let’s keep doing what we’re doing. After all, it got us to the top.” Until it doesn’t. And ratings begin to fall. Do you have a comeback plan? [read more] |
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 We had two guests on this past Friday’s episode of Podcasting For Radio Dummies. Erik Johnson, VP of Programming for iHeartMedia in Omaha, who is also known as the Podcast Talent Coach and Molly Beck, the founder of Messy.fm, a platform that lets people create podcasts from idea to iTunes in minutes. [read more] |
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 Chris Eagan has been promoted to Senior Director of Operations for Cox Media Group Atlanta. Eagan will oversee programming for B98.5 (WSB-FM), 97-1 The River (WSRV-FM), and Kiss 104.1 (WALR-FM), and have continued responsibility for radio promotions and digital content, as well as commercial production in the Atlanta market [read more] |
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 Entercom has partnered with the Travis Manion Foundation’s Operation Legacy Service Project in Abington, PA, to renovate the home of Iraqi War veteran, Matthew Renner. Each April and November, the Travis Manion Foundation organizes Operation Legacy Service Projects, which unites communities for a common cause through volunteer-led service opportunities. [read more] |
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 Bob Day was a fixture on the Central Pennsylvania airwaves for over 50 years, making him an iconic broadcaster in the region. He passed away on October 18. [read more] |
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 All three are at 103.7 WSOC-FM in Charlotte, NC. Jack Daniel has been named PD at WSOC-FM and 94.7 SMOKE. He will continue in his role as the afternoon on-air personality on K 104.7 in Charlotte. Philip Tabakelis, a.k.a. “Big Sexy” has been named APD for 103.7 FM. And Mimi Wheeler has added the title of Music Director to her duties at WSOC. [read more] |
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 99.7 Canton’s New Country also has a new Program Director. Scott Davidson has been named to the role and will double up on the job with My 101.7, The 80s and More. Davidson most recently served as morning show host on 101.7, and has held several programming positions throughout his career. [read more] |
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 ESPN Podcasts set a record for a single in September, with 39.3 million IAB compliant downloads, as measured by RawVoice. The number reflects an increase of 50% over September 2017. The previous record for a single month was 36.0 million set in May of this year. [read more] |
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 You can't budget for what you don't know, or minus crucial information. Perspective is also important, as are today's facts and historic indicators. One week after the upcoming midterm elections, Forecast 2019 will provide the depth and expert evaluation you need in planning the coming year. [read more] |
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 Are you hearing things about your market? Let us investigate. Radio Ink Magazine is the only 26-year-old trade magazine in the radio industry. That's the result of a lot of trust over those years. Send all news tips in total confidence, and any other station news to Radio Ink Editor Ed Ryan at edryantheeditor@gmail.com [read more] |
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 Our thanks to Richard Bouchard, the treasurer of Bouchard Broadcasting, for sharing this classic. Bouchard, who just turned 80, is pictured here at WNRI in Woonsocket, RI, has been involved in professional broadcasting since age 17. Send your Blast to edryantheeditor@gmail.com. [read more] |
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 In 2018, RadioInk.com has been publishing advertiser success stories every Monday morning. We've found great local advertisers that are using radio to drive customers to their stores and dollars to their cash registers. We want to publicize your greatest advertiser success story of the year. [read more] |
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